Modeling for Brooks Avenue

As a key contributor to Brooks Avenue, a print-driven sister company to Laura Park Design, I served as a model during the summer of 2023. This role allowed me to showcase my strengths in both creativity and adaptability. I posed and modeled the brand’s garments, including flowing skirts, cozy pajamas, and elegant robes. In addition, I conceptualized and executed playful poses to infuse vitality into the brand’s style. Lastly, I went beyond the traditional model role, working both in front and behind the camera to ensure the brand’s unique style was effectively communicated. Ultimately, I successfully brought a creative eye to the photoshoot, contributing to the overall visual identity of Brooks Avenue.

Orange Bowl Cares Campaign

The Orange Bowl Cares Campaign was a project completed in my MEJO 476 class, titled “Ethical Issues and Sports Communication.” Assigned with the task of promoting “Orange Bowl Cares,” the non-profit affiliated with the Orange Bowl Committee, my group and I developed a campaign strategy centered around the theme of “shaping tomorrow’s champions.” Emphasizing a return to foundational principles, our campaign aimed to foster the growth of young athletes and cultivate stronger ties within the South Florida community.

To execute our vision, my group devised various elements, including an alternate mascot named Carries Cares, a promotional video, a social media concept, a giveaway initiative, a publicity event, a guerrilla campaign, and an artificial intelligence-driven idea. During the project presentation to the Orange Bowl organization, we sought to emphasize not only the importance of sports but also the invaluable life and developmental lessons essential for the next generation, ensuring a brighter future for the community.

Leveraging my graphic design and advertising skills, I played a pivotal role in tailoring our campaign to appeal to individuals of all ages, ensuring it struck a balance between captivation and professionalism.